The front range of Colorado continues to grow at unprecedented rates. At one point in time, distance existed between Pueblo, Colorado Springs, Castle Rock, Denver and Fort Collins. Now, traveling the I-25 corridor along Colorado’s front range appears more as one long, continuous suburb including countless businesses competing to increase their visibility to local consumers. This scenario is more common than not throughout metropolitan areas across the United States.
The results for any given search query yields different search results depending on a user’s physical location at the time of the search. If web crawlers are unable to find and efficiently index your website’s content, potential clients will not be able to find your business.
For local service providers that rely on proximity as a source for new and repeat customers, investing in successful, local search engine optimization ensures that your website ranks on the first, search engine results page (SERP) for keywords and phrases related to your industry.
Benefits of Local Search Engine Optimization
- Rank on the first page of Google’s search engine results page (SERP).
- Identify yourself as the subject matter expert in your field.
- Increase client engagement by creating current, dynamic content.
- Track your website’s performance against your closest competitors.
- Convert additional website traffic into new clients.
- Increase your organization’s community involvement.
Google and other search engines rank website’s content and authority according to their proprietary algorithm. The complexity of this algorithm continues to become more sophisticated. Once limited to specific keywords, the context and intent of content can now be determined via machine reading. Of equal importance is your website’s technical SEO which optimizes all technical aspects of your website including its hosting environment, secure socket layer (SSL) certificate, page speed, clarity of code and more. Effective SEO integration takes place over time as all interactions with a computer are time stamped. It is necessary to develop and implement short, medium and long-term SEO strategies to maintain your competitive advantage on the world wide web. The web is a dynamic environment that only continues to grow as civilized society relies on the internet of things to communicate with each other and function as a whole.
In summary, to forego investment in local SEO for your website(s) affects your bottom line by limiting your digital reach with all other factors remaining constant. This trend will continue as businesses continue to fully integrate with the internet and individuals continue to rely on smartphones, tablets, laptops and desktop computers in their daily decision making.